How to be Audacious

Transcription: Episode 1 | How to be Audacious

Wed, Apr 30, 2025 | 40:02

SUMMARY KEYWORDS
Audacity, Sarah Plowman, life coach, business coach, authenticity, emotional honesty, personal growth, premium pricing, self-acceptance, entrepreneurial journey, coaching tools, emotional superpower, business transformation, client attraction, personal development.

SPEAKERS
Sarah Plowman

Sarah Plowman 00:00 After a life of being the queen bee of people pleasers, it has become my mission to help myself and you be as us as we possibly can be, and through that, create the life and business of your dreams. Welcome to the audacity with Sarah Plowman,

Sarah Plowman 00:26 hello icons, and welcome to the podcast. Formerly known as Iconic Leader, but as you may have seen, we are coming out with a brand new name after a couple of months off the podcast. This is now the audacity with Sarah Plowman, so I thought today I would reintroduce myself and talk to you about audacity, because my story of what I have created in my life and in my business over the last four or four and a half years is absolutely crazy.

Sarah Plowman 00:56 When I hear my own story come out of my mouth, I am still in awe, even though I just lived it. It never ceases to amaze me, and I will never stop sharing my story, because I am an example of what is possible for you, and also it re inspires me to keep going. So if you haven’t tried this yet, as a hack like tell your own story about yourself to yourself, whether you have a podcast on the podcast, you just pretend, just pick up your phone and start recording and tell the story of you and watch your mind be blown.

Sarah Plowman 01:34 So I wanted to tell my story, reintroduce myself today and talk to you about audacity and what my mission is in recording this podcast, and really in all of the work that I do, I am an online life and business coach. I have three ways to work with me, my membership, my mastermind and then private mentorship. And my mission is to help you be as you as you can be. That’s it. That’s it.

Sarah Plowman 02:00 And when you live your life as you possibly can be, you will blow your mind with what’s possible. You will just start effortlessly magnetizing everything that you have ever dreamed of. And I know it sounds simple, because it is simple, but that doesn’t mean that it’s easy, and we’re gonna get into that a little bit today, like, what does it require of you to be as you as you can be?

Sarah Plowman 02:28 And I’ll tell you why this mission is so important to me, because I am 41 years old. I’ll be 42 this summer, and I lived most of my life as the queen bee of people pleasers. I was so desperate for external validation and love and acceptance that I was willing to be whatever I thought that someone else wanted me to be in order to get that validation.

Sarah Plowman 02:58 So I was constantly being some version of myself, I was terrified to actually let other people know who I really was, what my opinions were, what my desires or wants were. That was so scary to me, because I was afraid that I would be misunderstood or I would be rejected or I wouldn’t be loved. They wouldn’t love me if they really knew me.

Sarah Plowman 03:23 So I lived most of my life that way, when I learned just to cut within the last five or so years, that that was actually a manipulation, that I was manipulative because I was trying to be a version of me that other people would accept. That blew my mind and stopped me in my tracks, and I knew that I didn’t want to, nor couldn’t live that way anymore. After 35, 36 years of living that way, it felt no longer sustainable, like it was killing me from the inside out.

Sarah Plowman 03:55 And actually, I remember this was like around this time when I just, it felt like my body took over, like I couldn’t live that way anymore. It almost didn’t even feel like a decision, like it was so toxic that my body just slammed on the brakes and was like, girl, you cannot deny yourself anymore. You cannot pretend to be someone else anymore. Like this is killing you, and it was not fun. It was not fun.

Sarah Plowman 04:23 One, I wasn’t enjoying the experience of my life. And two, I didn’t like the results that I was creating. So I’m looking around at the relationships that I’m in and like the, you know, all of the results I didn’t like the results that I was creating in my life. Like, if I looked around at the money that I was making or not making, the relationships that I was in, what I was doing with my time, I didn’t like it. It no longer felt like me.

Sarah Plowman 04:51 Maybe it never did. So I wasn’t enjoying the experience of being me, and I didn’t like my results, and all of that was a. Byproduct of me living this inauthentic life. I was so afraid to be Sarah, to be as Sarah Plowman as I could be, because I was afraid that she would be rejected, that real me, if people saw the real me, I would be rejected.

Sarah Plowman 05:16 But I realized that in doing that, I was rejecting myself. I was rejecting myself over and over and over again, and I had to ask myself this question like, whose opinion do you care more about everybody else’s or yours? And the answer was very uncomfortable. The answer was, I care more about everyone else’s opinion about me than I do my own.

Sarah Plowman 05:39 And that was a sobering realization, and I didn’t want that to be true anymore. I knew that I wanted my opinion about myself and about everything else in life to be the most important opinion in my life. So I had that realization, but then to take action on that so that my external world reflected who I really was. On the inside, I took audacity, so that’s what we’re going to talk about today.

Sarah Plowman 06:09 And what did that audacity create for me? My willingness to be audacious, my willingness to be as Sarah Plowman as I possibly could be, it has opened up Worlds of Possibilities that I couldn’t even have imagined. And let’s just talk about business for a minute, because it’s so fun, my willingness to be so authentic, my willingness to be as Sarah Plowman as I possibly could be, has transformed how I dress.

Sarah Plowman 06:38 It’s transformed my relationship with my children. It’s transformed my personal and romantic relationships, and it allowed me to start and grow a million dollar business. Today. I’m recording this on April 16. My business is over $1.2 million in sales since I started it. My first offer I made in January of 2021, so we’re just over four years into the business, $1.2 million in sales, and we are just about to cross $1 million in cash collected since I started my business.

Sarah Plowman 07:18 And I get full body goose bumps when I hear myself say that, because before I started my business, I was a stay at home mom for six years, and before that, I was a server and a bartender with a brief one year stint in retail. I had never made more than $42,000

Sarah Plowman 07:37 a year. I didn’t even think it was possible, like the thought that I could ever make 100 grand in a year. I didn’t even think that I could do that. I thought maybe if I could figure out something that, like maybe a trade I could learn, or if I went back to school, I had my bachelor’s degree, but, but I had never even come close to making that less than half of $100,000 a year.

Sarah Plowman 08:00 So I didn’t even know how that would be possible, or what I could possibly do or enjoy doing, and now to have made a million dollars as an entrepreneur doing something that I am so passionate about that doesn’t even feel like we’re literally just using my brain and a phone and a microphone and sharing my opinion with the world, letting people see the real me, and helping other women do the same, I will never get over that gift that I gave myself, and it all started with me being willing to be audacious, to have the audacity to show up in my life with ‘Who the fuck does she think she is’ energy.

Sarah Plowman 08:42 And if you think that this has been easy for me from day one, you are sadly mistaken. So I want to talk to you today about why it’s worth it to be audacious in your life and what it requires of you. Because, yes, I have always wanted to be famous. Yes, I love having attention on me. That’s part of I like to peacock. I like to wear my fun outfits and go just parade around and give everyone a fashion show if I walk down the streets of Philadelphia.

Sarah Plowman 09:10 I love having an audience to perform for, I absolutely love that, and I have always been that way from my earliest memory. Was being on stage at my ballet recital when I was maybe four or five years old, and having Everyone look at me and clap for me, and I was like, I was born for the spotlight. I loved it. In that moment, I was like, I am meant to be rich and famous.

Sarah Plowman 09:30 And I don’t even think I fully could comprehend what those things were, but I knew that I was meant for that life. So yes, I have always had that desire in me. But that does not mean that it has come easily, because in order to show up authentically, there are a lot of uncomfortable emotions that we have to allow. So we’re gonna get into that.

Sarah Plowman 09:53 So my goal by the end of this episode is to sell you on being audacious. In your life, my goal is to sell you on the fact that it is your job in this lifetime. Actually, I take that back. It’s not your job. It is the greatest gift that you can give yourself in this lifetime to be as you as you possibly can. And the beautiful thing about this is you don’t have to go out and figure out who you are.

Sarah Plowman 10:21 There’s nothing external that needs to happen in order to achieve this goal. You already have you, you already know who you are. Your job is to be honest with yourself about who you are and what you want, and then give it to yourself. So I’m going to sell you today on why you should be audacious and give yourself this gift, and then what it requires from you in order to do it. And yes, it requires feeling some feelings. It requires you to push yourself outside of your comfort zone.

Sarah Plowman 10:55 But let me tell you now, there has not been one moment that I have regretted doing this work. There were lots of times before I did this work, before I gave myself the gift of being as Sarah Plowman as I possibly could, that I knew I wasn’t living up to my potential. I knew that I was meant for more, that hurt so much knowing that I was meant for more, but not giving it to myself and for a while, for most of my life, I actually didn’t see it as not giving to myself.

Sarah Plowman 11:27 I felt like a victim of my circumstances but there were all these reasons outside of me that I couldn’t live the life that I wanted to live. So I did have to take a long, hard look in the mirror and take emotional responsibility for myself and for the decisions that I was making in order to give myself what I wanted, but it was the gift of my lifetime, and no matter how challenging it has felt at times, no matter what feeling I’ve had to allow myself to feel, there has not been one moment where it wasn’t worth it or where I regretted the decision, not one.

Sarah Plowman 12:03 You will never regret taking a risk on yourself. That is actually the definition of Audacity. I looked it up for you before I recorded this. The Google definition of Audacity is a willingness to take bold risks. Okay, so if you’re gonna be audacious, you have to be willing to take bold risks. But here’s the thing, the thing that you are betting on, the risk that you’re taking is on you, and you are actually the least risky thing to bet on.

Sarah Plowman 12:32 This was a big paradigm shift for me, but I want you to. I’m gonna give you a couple of things that you have to choose to believe in order to be audacious, and this is the very first one. Okay, so if you’re taking notes mentally or on a piece of paper right now, I’m gonna give you four things that you have to choose to believe. And in the beginning, some of these might feel really accessible to you.

Sarah Plowman 12:54 They might feel easy to believe, or some of them might feel a little bit harder to believe. But I want you to at least be open so being open to believing something new can sound like I’m open to believing that betting on myself is the least risky bet I can make. Or you can also phrase it like, what if, what if I am the least risky thing? What if I am my own safest bet.

Sarah Plowman 13:21 I remember asking myself this question for the first time, kind of as I’m going through this transition period in my life, four and a half years ago, five years ago, I left my marriage, which was terrifying, and I carried a lot of guilt around that, because I was raised in a very religious home, and I was taught that you were supposed to sleep with one person, marry one person, and be with them till the day that you died, and I chose not to do that.

Sarah Plowman 13:47 So this was a very tumultuous time. Also was not something that I ever anticipated happening in my life, right? No one, I don’t think, gets married thinking that they’re going to get divorced. So I’m going through this tumultuous time dealing with all of these emotions, and I had a lot of people advising me, amazing people and family members advising me through this process.

Sarah Plowman 14:08 And one of the pieces of advice that I got was to scrape together every penny that I could. And I was broke at the time, let me tell you, I was broke at the time. I was back to waiting tables on the weekends when the kids were with their dad, like I was taking out new credit cards, like I had rented an apartment when I separated from my ex husband that I really couldn’t afford, but I really wanted to stay in the same neighborhood, close to my friends and for the kids, where I felt safe in the city, I had a lot of people advising me that I should scrape together every penny that I could and buy a house like that was the next wise financial decision to make.

Sarah Plowman 14:45 So that was kind of my plan. And then, while all this is going down, I discovered coaching. And I first just hired a coach to help me go through the healing process post divorce. And really what I discovered is we were working on things that way preceded my divorce. So hiring a coach and getting coached, I had never even heard of life coaching before. This period in my life completely transformed my life. And I literally was looking around like, does everyone know that this exists?

Sarah Plowman 15:15 Like I felt like I had just found the keys to the universe. My jaw was on the floor, and I was like these tools. This is what I’ve been looking for my whole life. Like, this is it. I just unlocked the secret to life, to happiness, to contentedness, to thriving, to creating whatever it is that you want this life. And it felt almost like I couldn’t not start a business. I was so mission driven back then by getting these tools into as many hands of as many women as possible.

Sarah Plowman 15:45 So it almost was like, in spite of all of my fear, my brain was like, you can’t start a business, you can’t be a coach, you’re not certified, you don’t know what the hell you’re talking about. I had so much resistance, but the mission in my heart was so strong because of my own transformation, I couldn’t help myself. It was almost like I didn’t have a choice, like I was being propelled forward by my why.

Sarah Plowman 16:10 So I started this business, but that required, or I desired, to make an investment. So instead of saving money for a house, I actually took some cash and then I opened up another credit card and invested $10,000 in a mentor to help me start my business. And that felt so on the one hand, stupid and risky, but I chose to believe in that moment. Remember I said, your beliefs are a choice.

Sarah Plowman 16:41 I chose to believe that I was the safest bet, and I chose to believe that the safest thing that I could do with my money was not actually put it into an investment via a house, but was to put it into my own brain and to my own self as I grew my business. So that was my first moment of Audacity, being willing to take a risk on myself. And the reason I was able to do that, before I had clients, before I had cash, I didn’t need a proof of concept.

Sarah Plowman 17:12 And a lot of people come to me and they’re like, Well, before I hire you, Sarah, I just need to go out and make some more sales. I just need to prove to myself I can do it. I didn’t need that because I knew that the safest place to put my money was into me, the safest bet to make was myself. And that was a choice. I did not have a proof of concept. I did not but I chose to bet on myself.

Sarah Plowman 17:35 So that was the first audacious move that I made, and that’s the first belief that I want you to choose, and again, if you have to ask it like a question, like, what if, or I’m open to the possibility, choose to believe that you are the least risky risk. You are the safest bet that you can make. The second belief that I had to choose in order to show up audaciously in my life was that I can have what I want. I can have what I want.

Sarah Plowman 18:05 So I wanted to be rich, I wanted to be famous. I wanted to be my own boss. I wanted to work part time hours. I wanted to be an entrepreneur. I wanted to be a millionaire, not a waitress, making $40,000 a year. I had to have the audacity to say, this is what I want. Okay, so write this down. You’re taking notes. This is the second thing that you have to choose to believe you get to have what you want. You know what you want. When I ask my clients, what is it that you want?

Sarah Plowman 18:36 Sometimes they say, I don’t know. And then I ask them again, and guess what? They always know. You always know what you want, but sometimes it’s buried under layers of shame and judgment, shame and judgment that you’re projecting under other people, your own internalized shame and judgment, and that’s painful.

Sarah Plowman 18:54 I’ve experienced this over and over again, especially around money, because people do not like it when I talk about money. Some people, some people love it. Some people do not like when I talk about wanting to be rich. They think that it’s selfish. They think that that’s all I care about, that I don’t care about my clients. They think it’s unethical,

Sarah Plowman 19:12 right? So you have to have the audacity to want what you want unapologetically, if you are not letting yourself want what you want, you’re not going to get it. You are not going to get it. If you are judging yourself for wanting to be rich, you’re not going to be rich. If you are judging yourself for wanting to be famous, you’re not going to be famous.

Sarah Plowman 19:34 If you’re judging yourself for wanting 1000s of clients and to be on stages and to write a best selling book. If you are judging yourself, or you’re saying, Who the fuck do you think you are? What do you have to offer? Why do you think you’re worthy of this? You are not going to give it to yourself, and you are the only one who can give it to yourself. No one else is going to give any of these things to you. It is completely in your power to either. Give it to yourself or to cock block yourself.

Sarah Plowman 20:02 Okay, so I knew my whole life what I wanted, but I also spent my entire life judging what I wanted and then blaming other people, other circumstances for why I couldn’t have what I wanted. So I had to be honest with myself about what I wanted and decide that I could have it and take ownership for being the one who gave it to myself.

Sarah Plowman 20:26 The third thing I had to choose to believe is that I could be who I wanted to be, that my likes and my dislikes and my opinions and my moods and everything about me, every complicated, messy, imperfect thing about me was perfect, that I just got to be myself and you know who you are again. We’re so afraid of letting ourselves be seen, sometimes even by ourselves, because we’re so used to judging, you see this theme coming up of you know what you want, you know who you are.

Sarah Plowman 21:02 You know all these things, but you’re hiding them from yourself and from other people because you’re making yourself wrong judgment and shame over and over and over again. So the third thing you have to believe is that you can be who you want to be. My clients are always mind blown when we do this work, I help them to have the audacity to want what they want to be, who they want to be, and all of the sudden they just start getting what they want in life.

Sarah Plowman 21:31 They start making more money, they start traveling more, they start calling in the relationships that they’ve always wanted. They feel better. They’re having more fun in their lives. They’re not efforting as much, and they’re not in this constant hamster wheel of struggle or feeling like they’re swimming upstream. And it didn’t take more work. It just took dropping the judgment and shame and acceptance.

Sarah Plowman 21:57 It just took a willingness to be vulnerable and do show up in life as who they really were, they have to stop judging themselves, and all of a sudden they just get to be themselves, and things start falling into place, and it feels like magic, but it’s not. It’s the way that life is meant to be experienced when you are willing to be audacious, when you have the audacity to say, This is who I am, and this is what I want.

Sarah Plowman 22:21 So the final thing you have to choose to believe is that you can do what you want. Okay? So we’re believing that we can have what we want, we can be who we want to be, and we can do what we want to do. How many times have you said I couldn’t do that?

Sarah Plowman 22:37 I used to say that all the time, and actually, I still catch myself doing that sometimes, like I’ve thought that around starting my coaching business, my mom was the one who said to me, they kept talking about life coaching. To her, I was like, Oh, my God, this is blowing my mind. It was like, all I wanted to talk about. And she said, I think you would be a really great life coach. And I literally said to her, I could never do that. I could never do that. And I was like, But wait, could I? Why couldn’t I? What if I could? How many times in the past couple of days, weeks, months, years, have you told yourself I could never you have to believe you can do whatever

Sarah Plowman 23:11 the hell you want to do. Truly, you have free will. Nobody is stopping you. The only thing that is stopping you are thoughts in your brain. Okay? So when you choose to believe those four things, that you are your own safest bet, that you can have what you want, that you can be who you want to be, and that you can do what you want to do, your whole life will change. Your whole life will change.

Sarah Plowman 23:38 Now, let’s talk about what that requires of you. So you’re opening up yourself to the possibility that these things could be true. You’re like, yes, Sarah, I can get on board with believing all of those things. Now it’s time to take action. Right? It’s time to take action. We all know that that’s a key step in manifestation. You have to take aligned action so you bring yourself in alignment with who you are.

Sarah Plowman 24:04 That is by having the audacity to be honest with yourself about who you are and what you want. Now you’ve brought yourself into alignment with that like internally and in your like, your soul, your heart and your brain, you’re all in alignment. Now it’s time to take action from that alignment so that your external world reflects your internal world.

Sarah Plowman 24:23 Here’s the thing that stops us. The only thing that ever stops us from that alignment is a feeling, is an unwillingness to feel. When I was first introduced to coaching and to the self coaching model, where I was taught that circumstances are neutral, and then you have a thought about them, and your thoughts create your feelings, and your feelings are fuel for your action.

Sarah Plowman 24:45 I was like, This is great. If I have control over how I feel with my thoughts, then I can always think positive thoughts, and I will always feel positive emotions. So if I want to feel confident while I’m going out and making offers and growing a meal. Dollar business, then I can just think thoughts to create that confidence. Now this works, but what I quickly discovered was there was a crucial step missing, because I did not feel confident 100% of the time, and also, even when I was experiencing confidence, I realized I was feeling other emotions too.

Sarah Plowman 25:22 So the self coaching model really helped me to a point, but I realized that in order to show up the way that I wanted to show up and create the results I wanted to show up, I had to let my process be a lot more nuanced than that, because I very rarely was only ever feeling one emotion at a time, a lot of coaches get stuck here. They come to me and they’re like, Sarah, I feel doubt right now, and doubt is going to stop me from creating what I want to create.

Sarah Plowman 25:50 So how do I just feel confident? Or I’m feeling impostor syndrome, and I need to stop feeling the imposter syndrome to feel the confidence. And I get that because I used to think that way too, but that’s not actually what you need, because I don’t know if I’ve ever experienced just one emotion exclusively for more than a couple of seconds.

Sarah Plowman 26:09 We are designed. We are so complicated. We are designed to feel all of our emotions at any given moment in time. Think about a rainbow, because that’s how I think about emotions. I don’t quantify them anymore, or qualify them rather as good or bad emotions. I think of emotions as vibrations, and they’re just all different frequencies, much like a rainbow.

Sarah Plowman 26:29 So we don’t look at a rainbow and say red is good and blue is bad. We just know that all of those different colors are results of different frequencies, and we see them as different colors. And when we see a rainbow, we see all of the colors of the rainbow. So my experience is like that.

Sarah Plowman 26:46 I am constantly experiencing a rainbow of emotions, and none of them are bad or wrong. They are just different frequencies. So I neutralized my emotions, and then I asked myself, okay, in order, let’s say I want to show up and I want to record this podcast, and I want to feel confident while I’m doing it, so I can think thoughts that create confidence, like Sarah, every time you open your mouth, every time you put out a podcast episode, someone has helped. It helps somebody every time you record a podcast. Okay?

Sarah Plowman 27:19 So that thought makes me feel really good. It makes me feel confident. It makes me feel excited to record the podcast. But also that’s not my exclusive experience of recording this podcast. I also had to feel a little bit of embarrassment. I also had to feel nervous. I also had to feel vulnerable, and I’ve talked about this in previous episodes of the podcast. I don’t know why, but recording the podcast feels more vulnerable to me than teaching a master class or going live on Instagram. I don’t know why. Don’t really.

Sarah Plowman 27:50 Doesn’t matter why. I just feel especially vulnerable when I record the podcast. So I had to allow all of those emotions to vibrate through me while also feeling confident. I had to allow all of that. I had to allow a complex emotional experience for myself in order to sit here and push record. And that’s what most people stop themselves from doing.

Sarah Plowman 28:16 They don’t want to feel the embarrassment, they don’t want to feel the vulnerability, they don’t want to feel the nervousness, so they just don’t do the thing, or they go on a side quest to fix those emotions, as if those emotions are a problem, right? So maybe you’re not like, fuck it. I’m not going to do the podcast. Maybe instead, you’re like, Okay, I’m going to record my podcast. I’m going to start that podcast, but before I do, I first need to figure out and fix why I’m feeling nervous, why I’m feeling vulnerable, why I’m feeling embarrassed, right?

Sarah Plowman 28:51 And then maybe you spend a couple months doing that. Maybe you buy a course, or you go get coached a lot, or you listen to other people getting coached, or you journal more, and all of that. We coaches are sometimes really good at using coaching to buffer using it as a distraction. I call it a side quest, right? Because your real quest is personal growth and putting out this podcast because you have something to say, your people are waiting for you.

Sarah Plowman 29:14 They want to know what you have to say. They want to be helped by you in a way that, by the way, only you can help them, no one else can help you the way that I can. There’s only one Sarah Plowman and me, plus the tools that I teach don’t exist anywhere else. That’s why I don’t worry about competition. That’s why I never feel like I’m comparing myself to anyone else. It’s just me in my own lane, and the same is true for you. But a lot of people will go on these side quests to try to get rid of those emotions in order to just feel confident.

Sarah Plowman 29:46 But what I figured out, and what I want you to do, is stop judging those emotions. You’re human. You’re going to experience them and just let yourself feel them. Let yourself experience your body. Body. This is my body experiencing embarrassment. This is my body experiencing vulnerability, and create safety in your body to experience those emotions.

Sarah Plowman 30:09 And something magical happens when you do that. You automatically feel better. You didn’t have to try to feel better. You didn’t have to get rid of those emotions. You actually feel better because you’re like, Hey, it’s okay. I’m safe to feel this embarrassment. I’m safe to feel this vulnerability. I did this the other day. I had a panic attack. I had a straight up panic attack.

Sarah Plowman 30:29 It was one of those moments where, like, nothing is wrong in my life, but somehow everything felt wrong, and the pressure on my chest was so heavy, and there was a lump in my throat, and I was like, don’t have a panic attack. Don’t feel this, don’t, don’t, don’t. And it just kept getting more intense the more I tried to shove it down. So eventually I was like, fuck it. Let’s panic and I went into my room, and I sat down on the floor.

Sarah Plowman 30:50 I called my sister because I didn’t want to be alone. I wanted to have some support. And she’s so amazing, and I just had a panic attack. And do you know how quickly that passed? You know how much better I felt afterwards, because I didn’t resist it. I let it be there. I was like, This is what we’re doing right now. I’m safe to experience this. And on the other side of that, I had a really beautiful day. I had a really productive day. I had a really special day with my kids, a special day with my clients.

Sarah Plowman 31:18 It turned out to be an amazing day, and it all started because I was willing to let myself feel uncomfortable emotions. So when you look around at the results in your life, when you look around at the results in your business, if you’re like, Okay, I’m really under earning in my business. I am really unhappy in my relationship. I’m really unhappy with how things are going with the kids right now, or the relationship with my body, like I have weight that I want to lose, whatever it is, you do not have any problem other than an under feeling problem.

Sarah Plowman 31:49 I say that to my clients all the time. You don’t have an under earning problem. You have an under feeling problem. Feeling your feelings, experiencing your emotions, is your superpower. So in order to be audacious, in order to bet on yourself, in order to live your life as you possibly can. The how you get there is by allowing your emotions. That is your superpower. That’s it.

Sarah Plowman 32:14 And when you start to practice this daily in your life, safely, lovingly, compassionately, feeling your emotions, you will clear the space for you to be as you as you possibly can be. That is your job. That is your only job, and everything else that you want in your life, in your business, will be a byproduct of you living audaciously and authentically.

Sarah Plowman 32:43 This is the secret to my life. This is the secret to my clients’ lives. I see this over and over and over again. And the beautiful thing is, it’s not something that you have to learn. It’s not something that you have to seek outside of yourself. You already have all of this inside of you, and so my job as your mentor, whether that’s you work with me in one of my containers, or you follow me on social media, you’re just here listening to the podcast.

Sarah Plowman 33:12 My job, the reason that I am in your life, is to help you be as you as you can be. That is the greatest gift you will give yourself in this lifetime, and it’s the greatest gift that you will give to the people that you love, that is your legacy. Because when we do that, we give the people around us the gift of knowing the real us, which we all deserve to know the real you, and we also inspire other people to do the same thing.

Sarah Plowman 33:39 When you see someone being bold and audacious in their life, doesn’t it help give you permission and as a mentor, because I know a lot of you who are listening to this are coaches and mentors. Isn’t that amazing that that is your job? Your job is to just be as you as you possibly can be, and make decisions in your life and business from desire and just doing that will create change and clients and cash for you, and I’ll give you such a fun and specific example, particularly around money.

Sarah Plowman 34:10 But I have always charged premium prices, and I moved my business in the direction to charge premium prices simply because I wanted to. That’s it. I just wanted to charge $100,000 to work with me privately, and it took me four years of raising my prices to get to that point, but now that’s how much people pay me to work with me privately, $100,000 a year, which is really fun for me, because I never even thought I could make $100,000 total in my business in a year, or doing anything for that matter.

Sarah Plowman 34:39 I always wanted to charge premium prices. That was just from desire, an authentic choice that I made in my business, and I was unapologetic about it. So this memory is from when I was charging 30k for six months, and I was unapologetic about it. I posted it, I talked about my price. I didn’t hide it at all. I didn’t. Gatekeeper. It was on my application note. I casually mentioned it in my stories.

Sarah Plowman 35:03 I was always talking about my price, and I had a client come to me and hire me for a full year. She up sold herself to a full year, and she told me, the thing that stopped me in my tracks was your price. If you would have charged $10,000 I would have scrolled right past you, but the fact that you charged 30k caught my attention, and she said, Are we allowed to do that? Are we just allowed to charge whatever we want to charge? Because guess what? She wanted to do that too.

Sarah Plowman 35:33 So here I am just going about my business, raising my prices, and people are like, That’s too expensive. And they’re like, people will never pay that much money? And all these people had so many doubts, and was like, I don’t care. I don’t care what your opinion is. I know that someone is going to be an energetic match for this price point. And beside that, this is just what I want to charge, and my job is to be authentic. And for me to charge anything less than this right now, or anything different than this would be inauthentic, because this is the number that popped into my head. This is what I want to charge.

Sarah Plowman 36:06 So I was just being unapologetically authentic, and just that was enough to attract someone. We didn’t even do a consult. I didn’t need to sell to her. I didn’t need to show her the value. She was just like, wow. Sarah is in her own lane doing her thing. I want that. I want to show up that way in my life and business.

Sarah Plowman 36:28 And she was inspired. She raised her standard just seeing me doing that, it helped her give herself permission to do the same. Okay, so you just being you. This is why I tell people all the time to not obsess and focus on the strategy, because signing clients like that is going to feel effortless. It’s going to feel like I didn’t even do anything.

Sarah Plowman 36:51 I just talked about what I wanted, I talked about my prices, and I talked about making decisions from desire, and then I embodied that. I embodied that with all the decisions that I was making, and then people are just magnetized to me, no selling required, no showing the value required. It doesn’t even feel like work.

Sarah Plowman 37:11 My business is a byproduct of me being as me as I can, and the thing that has allowed me to be as me as I can is a willingness to feel all of my emotions, to stop judging them, to stop resisting them, to stop making them wrong and just feeling them. Feeling is my superpower that allows me to be audacious and it is yours too. It’s yours too. All you have to do is decide. So I am here to help you be as you as you can be, and harness your feelings

Sarah Plowman 37:47 as your superpower. This is exactly what I help you do inside of my magnetic membership. So this is the work that you and I are going to do together. We’re going to do this work on the podcast, and if you want to go even deeper and do this work with me. If you want to give yourself the gift of your lifetime that you deserve, you deserve to enjoy every moment on this planet, being as you as you possibly can be, and if you want to magnetize even your most delusional dreams effortlessly into your life.

Sarah Plowman 38:22 And if you want to know how to use and harness your emotions as your superpower, that is exactly what I help you do inside my paid containers. So if you’re ready to take this work deeper, come work with me. I have the magnetic membership where you will come to a group call twice every single week with me.

Sarah Plowman 38:42 This membership just turned six months old, and it’s been so magical. We’ll talk about it more over the course of this podcast, but it is mastermind level support for membership prices. You get to come be part of the movement, part of an incredible community of icons who are unapologetically delusional and audacious. It is such a vibe you get mastermind level support for membership prices.

Sarah Plowman 39:05 And I also have the magnetic mentor mastermind, which is for you if you have already created six figures in your business and you want to pour gas on that fire. And then I also have private mentorship if you would like to go even deeper and even faster and you are ready to create your seven figure plus year. You can find all of the details in the show notes on this podcast.

Sarah Plowman 39:27 I love you all so much. Thank you for being here. Thank you for listening to this episode of the podcast. I’m so excited to be continuing on this podcast journey with you, and I will see you next time bye, after a life of being the queen bee of people pleasers, it has become my mission to help myself and you be as us as we possibly can be, and through that, create the life and business of your dreams. Welcome to the audacity. With Sarah Plowman.